Abstract: System and methods for capturing, managing, and triggering user journeys is provided. The system is configured to enable participating individuals (e.g., a user) to generate and deliver trackable digital objects. The digital objects can be associated with enterprises, goods, services, etc. Each object can be traced by the system over a user journey, for example, as the digital object is referred through a user's social connections, to capture rich metadata. Each interaction with the digital object can be tracked by the system and the captured data attributed to the originating user, intermediate users, among other users and entities. The system provides accurate and clear measurement of influence on any one of the originating users and downstream users who interact with the digital object. In some implementations, the tracked data can be used to trigger additional processes based on action events associated with the digital object.

Abstract: System and methods for capturing, managing, and triggering user journeys is provided. The system is configured to enable participating individuals (e.g., a user) to generate and deliver trackable digital objects. The digital objects can be associated with enterprises, goods, services, etc. Each object can be traced by the system over a user journey, for example, as the digital object is referred through a user's social connections, to capture rich metadata. Each interaction with the digital object can be tracked by the system and the captured data attributed to the originating user, intermediate users, among other users and entities. The system provides accurate and clear measurement of influence on any one of the originating users and downstream users who interact with the digital object. In some implementations, the tracked data can be used to trigger additional processes based on action events associated with the digital object.

Abstract: Systems and methods deliver the opportunity for audience members to fully engage their contacts and combine television entertainment with social media activity that is trackable. A participant can register their “social vote” by signing up to a fan distribution campaign. The participant can share the campaign into their social networks. The act of sharing the campaign creates a trackable digital object unique to that participant that is injected into the participant's social network. As the participant's friends, connections, family, etc., interact with the trackable digital object, the activity is traceable to the participant and the participant's influence over their network can be measured and rewarded even across multiple social media channels or other distribution channels. In the social voting context, the participant can be rewarded based on the number of votes the participant collects across their social network channels, for example, as the participant's friends engage in social voting.

Abstract: System and methods for capturing, managing, and triggering user journeys is provided. The system is configured to enable participating individuals (e.g., a user) to generate and deliver trackable digital objects. The digital objects can be associated with enterprises, goods, services, etc. Each object can be traced by the system over a user journey, for example, as the digital object is referred through a user's social connections, to capture rich metadata. Each interaction with the digital object can be tracked by the system and the captured data attributed to the originating user, intermediate users, among other users and entities. The system provides accurate and clear measurement of influence on any one of the originating users and downstream users who interact with the digital object. In some implementations, the tracked data can be used to trigger additional processes based on action events associated with the digital object.