Abstract: Software is used to automate selection of suitable co-op advertising programs from among choices with which an advertiser has had no prior substantial business relationship, to facilitate production, distribution and tracking of advertisements that comply with the specific requirements of the selected co-op advertising program(s). Of particular interest are Internet Yellow Pages and search engine business indices, although ad-serving networks, and other partner advertising platforms/sites are also contemplated. Preferred systems and methods can be utilized by advertising agencies on behalf of their clients, which among other things allow the agencies to cost-effectively provide services to even very small clients. Different interface skins can be used for displaying summary customer tracking information to advertisers, advertising agencies, co-op program managers, national brand managers, media providers, and so forth.

Abstract: Software is used to automate selection of suitable co-op advertising programs from among choices with which an advertiser has had no prior substantial business relationship, to facilitate production, distribution and tracking of advertisements that comply with the specific requirements of the selected co-op advertising program(s). Of particular interest are Internet Yellow Pages and search engine business indices, although ad-serving networks, and other partner advertising platforms/sites are also contemplated. Preferred systems and methods can be utilized by advertising agencies on behalf of their clients, which among other things allow the agencies to cost-effectively provide services to even very small clients. Different interface skins can be used for displaying summary customer tracking information to advertisers, advertising agencies, co-op program managers, national brand managers, media providers, and so forth.

Abstract: Software is used to automate selection of suitable co-op advertising programs from among choices with which an advertiser has had no prior substantial business relationship, to facilitate production, distribution and tracking of advertisements that comply with the specific requirements of the selected co-op advertising program(s). Of particular interest are Internet Yellow Pages and search engine business indices, although ad-serving networks, and other partner advertising platforms/sites are also contemplated. Preferred systems and methods can be utilized by advertising agencies on behalf of their clients, which among other things allow the agencies to cost-effectively provide services to even very small clients. Different interface skins can be used for displaying summary customer tracking information to advertisers, advertising agencies, co-op program managers, national brand managers, media providers, and so forth.

Abstract: Systems and methods for updating address information may comprise receiving change-of-address data, the change-of-address data comprising at least old address information and new address information. Next, the systems and methods may include saving the change-of-address data in a first change-of-address database and transmitting the change-of-address data to an item processing center corresponding to the old address information. Moreover, the systems and methods may comprise transmitting the change-of-address data from the first change-of-address database to a central mark-up unit and determining if the change-of-address data needs correction at the central mark-up unit. Furthermore, the systems and methods may include correcting the change-of-address data if it was determined at the central mark-up unit that the change-of-address data needs correction and transmitting the change-of-address data from the central mark-up unit to a central change-of-address database.