Abstract: Suction cups with non-circular peripheral edges are formed with peripheral edges which are of uniform thickness regardless of the radial distance of the peripheral edge from the center of the cup body.

Abstract: Tray units adapted to be mounted on and extend from the front edges of conventional display shelves for supporting and displaying merchandise are provided with mounting support means which attach the tray to the display shelf. The support means includes a first member which extends horizontally from the back side of the tray and a plurality of posts which depend from the first member and extend parallel therewith and rearwardly therefrom. The tray may be simply attached to and supported from the front edge of the shelf by inserting the posts into holes in the shelf so that the first member rests on the top surface of the shelf and the posts rest on the bottom surface of the shelf.

Abstract: A simulated gun launches a retrievable projectile in the form of a cylinder containing a compressible spring. The spring is compressed by inserting the barrel of the gun into the bore of the cylinder. A tab on the end of the cylinder rides in a helical groove on the surface of the barrel to cause the projectile to rotate about the axis of the barrel as the projectile is launched.

Abstract: Apparatus for supporting and displaying products and product containers on a vertical wall is mounted on and secured to the vertical wall with suction cups having apertures passing axially through the stems of the cups. The display apparatus includes a support panel with mounting prongs extending therefrom which are secured in apertures in the stems of the suction cups.

Abstract: A display tray formed as a substantially flat body is folded along score lines to form a rigid tray body. The flat body is formed with parallel score lines which define the adjoining edges of a support panel, a floor, and a containment wall. The flat body is formed into a tray by folding along the score lines.

Abstract: A simulated gun launches a retrievable projectile in the form of a cylinder containing a compressible spring. The spring is compressed by inserting the barrel of the gun into the bore of the cylinder. A tab on the end of the cylinder rides in a helical groove on the surface of the barrel to cause the projectile to rotate about the axis of the barrel as the projectile is launched.

Abstract: A display tray which employs a mounting or support panel for attachment to one face of a transparent wall is provided with a floor which extends the full width of the support panel and a containment wall which projects upwardly from the floor. The support panel defines an opening above the floor in the area which supports displayed product so that the product is visible through the transparent wall. The containment wall cooperates with the floor to define a tray cavity which extends the full width of the support panel so that the tray cavity occupies maximum horizontal floor space on the tray and the containment wall at least partially obscures the mounting devices which secure the tray to the transparent wall.

Abstract: Apparatus for displaying merchandise is suspended from overhead ceiling structures. The display apparatus includes a suspension beam supported by a support hook which attaches to the ceiling support grid members of a drop-style ceiling. The suspension beam includes an elongated channel defined by opposing sides connected by a central web. Display hooks are mounted in apertures in the web and locked into position by the opposing sides of the channel. Promotional graphic displays and/or merchandise may be supported on the hook structures mounted on the suspension beam.

Abstract: Suction cups with non-circular peripheral edges are formed with peripheral edges which are of uniform thickness regardless of the radial distance of the peripheral edge from the center of the cup body.