Abstract: A tag device for placement on a livestock animal can generally include a first communications interface, a second communications interface, one or more batteries, and a local controller. A base station can be configured for bidirectional communications with a plurality of mobile communication units, which may be mobile tag devices (e.g., being made mobile by being carried by a corresponding livestock animal). A low-frequency emitting system for identifying a feed lot feature can generally include at least one wire loop and a wire driver coupled to the wire loop. The wire loop can be physically associated with or positioned adjacent to the feed lot feature. A data silo may generally include a transceiver, a memory, and a processor. The transceiver is configured to receive a plurality of historical data sets pertaining to respective livestock animals from a base station.

Abstract: The system and methods of the present invention enable a paradigm shift in mass mailing campaigns wherein printing personalized images in a mailer takes the conventional focus of direct mailing from the marketer and fundamentally changes the focus to the recipient. The recipient is at the center of the correspondence, not the marketer's desire to sell a service or product. The recipient notices this shift and is more likely to engage with the marketer. The mailer greatly facilitates allowing the recipient to go from the offline medium of the mailer to an online Web page where additional personalized content may be displayed. The marketer may be notified, for example via SMS or phone call, as soon as the Web page is visited by the recipient.