Abstract: A fish lure, simulating an earthworm or other annelid, includes a clitellum disposed intermediate its ends and eccentrically weighted relative to its central longitudinal axis such that the underside of the lure is weightedly-biased to face downward whenever the lure is in a body of water causing it, when falling to assume a U-shaped, life-like position. A paddle at the tail end of the lure causes the lure to move with a life-like wriggle as it drops through water. A lip proximate the head end of the lure likewise imparts a wriggling motion to the falling lure. The lip may be replaced with a medusa-like collar that opens and closes as the lure is drawn through water by a fishing line that is alternately pulled and relaxed.