Abstract: A centralized supply chain management system is described that comprises a connectivity module that electronically communicates with enterprise data systems within one or more supply chains. The connectivity module receives part definitions and shipment data from the various data systems. A data alignment module generates a mapping between the part definitions of the various enterprises, and translates electronic data received from the enterprises in accordance with the mapping. A vendor managed inventory (VMI) module generates electronic orders based on the shipment data to provide automated control over inventor levels within the supply chain. A market analysis module generates market penetration models for the enterprises.