Patents by Inventor Paul CALENTO

Paul CALENTO has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20140279056
    Abstract: An intelligent platform for real-time bidding (RTB) includes a bidder that allows for the association of additional private or proprietary information with each bid it receives, and allows advertisers to filter impressions based on a rich set of attributes. The bidder can be used to bid across many ad exchanges using the same augmented bidding criteria. The system can have crawlers that include virtual web browser rendering for analysis to allow the system to determine location on a page, a size of the video, how it is played, and information about content in the video. The crawlers can include a browser-specific rendering crawler, which can determine browser-specific behavior.
    Type: Application
    Filed: March 18, 2014
    Publication date: September 18, 2014
    Applicant: TriVu Media, Inc.
    Inventors: Michael SULLIVAN, Paul CALENTO, Miles DENNISON