Abstract: A lottery communication system and method employs multiple device types communicating across a plurality of networks. According to various embodiments, the system and method utilizes a plurality of data collection terminals wherein retail sales data may be collected. Such information may then be communicated to a central processing component along with terminal information data specific to each of the plurality of data collection terminals. This terminal information data and retail sales data is supplemented with additional retail information and/or consumer information. Algorithmic processes facilitate analysis and normalization of the data to yield market insights, patterns, and trends across geographic boundaries, store types, and other parameters.