Abstract: A device for orienting and achieving the optimal density of a quantity of elongated objects having a cleated conveyor belt with a substantially horizontal first portion upon which a pre-weighed product is deposited, an inclined middle portion, and a substantially horizontal end portion. The inclined conveyor belt establishes an even rate of discharge for the elongated objects so that such elongated objects tend to be oriented in a horizontal plane after they have fallen into a product orientation hopper. By having the width of the product-orientation hopper narrower than the length of most of the elongated objects, the longitudinal axis of the elongated objects will tend to be parallel to the sides of the product-orientation hopper. The product-orientation hopper is, also, vibrated to increase the density of the elongated objects.