Abstract: Disclosed are methods, systems and computer program products for surveying a user using a scan-able information encoded graphic image, such as a bar code or a quick response (QR) code. In one embodiment, a mobile communication device such as a smartphone, tablet computer or other mobile computer is adapted to include a survey client module for scanning and communicating QR code information. QR code scanning is accomplished by a camera module that is associated with the smartphone or other mobile computing device. The survey client module communicates the scanned QR code information to an associated server application for collecting, processing and reporting survey data. The information encoded in the QR code includes information that is sufficient to identify a client entity (e.g., a local retailer or merchant) and a survey response.