Abstract: Embodiments of the present invention provide a non-transitory computer readable medium having computer executable program code embodied thereon, the computer executable program code configured to cause a computing device to: tag video content; create and maintain an online database of tagged products or points of interactivity and their associated actions; embed application software in a desired web page; cause the web browser to play the tagged video; cause a web application to record and analyze user activity; cause the web application to determine if user input corresponds to the time and location in the video where a product has been tagged; cause the web application to communicate with a home website; and cause the home website to compile user and product activity data.