Abstract: An addressable apparatus and method for simultaneous presentation of a performance script or other commentary, dialogue, and/or visual information available in the original language or one or more translations which can be selected by the user. Other visual information such as, sponsors, advertisements, and emergency alerts can be transmitted to each display in full color graphics or video. In one embodiment, a touch screen interface can allow point of sale applications pre-show, during intermissions, and/or post-show. Individual addressability allows direct messaging capabilities, seat-naming, anti direct-marketing media opportunities.