Abstract: In one embodiment, a system stores video clips which a user can select and use to create an ad video. The user can download the video clip, edit it appropriate, and then upload the ad video to the system. The user can then place the ad with a cable service provider as part of an ad campaign. The system allows the user to view available advertising opportunities with one or more video service providers, such as a cable service provider, and then define attributes of an ad campaign defining how and when to stream the ad in various programs. The ad campaign can place the ad in on-demand programs or schedule (broadcast) programs. The user can also be provided with reports indicating in part when the ad was actually streamed, allowing the user evaluate the performance of the ad campaign.

Abstract: In one embodiment, a computer system hosts a web site allowing users via the Internet to post video clips, view video clips, or provide feedback regarding a viewed video clip, wherein the computer system selects the most popular video clips based on certain criteria to make available to a video service provider. In one embodiment, the computer system transcodes the video clip received at the web site into a format compatible with a VOD system associated with a cable service provider, and generates the appropriate metadata based on input from the user posting the video clip based in part on values determined by the computer system and based in part on default values determined by an administrator. Subscribers to a cable service provider can then select and view the video clips in the VOD system by invoking a VOD service offered by the cable service provider.