Abstract: A system and method of discovering provider contact data is provided. Provider connectivity data can be built and maintained in a data-store. Once a query is received for identifying a provider contact's data, connectivity data for the querying data is also built. Then the provider connectivity data is searched on the basis of the seeker connectivity data. One or more provider contacts are identified based on query criteria. The provider connectivity data includes a first level provider association data and a first level provider relations data. The seeker connectivity data includes a first level seeker association data and a first level seeker relations data. The connectivity data can be obtained from a variety of sources including contacts databases and third party service providers. Third party service providers include social networks and information aggregators.