Abstract: An intellectual property valuation system, for use by a seller to generate an automated price for an item of intellectual property, includes a host device, at least one seller-controlled pricing parameter, and a database. The host device includes (i) a seller zone that is selectively accessible by the seller, and (ii) a control system including a processor that generates the seller zone. The at least one seller-controlled pricing parameter is related to the item of intellectual property and is inputted into the seller zone. The control system receives the at least one seller-controlled pricing parameter from the seller zone and generates a seller-controlled pricing matrix for the item of intellectual property that is based at least in part on the at least one seller-controlled pricing parameter. The database is in communication with the control system, and the seller-controlled pricing matrix is transmitted to and stored within the database.