Patents by Inventor Paul M. Mason
Paul M. Mason has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11610232Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: March 15, 2022Date of Patent: March 21, 2023Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Publication number: 20220318855Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: ApplicationFiled: March 15, 2022Publication date: October 6, 2022Inventors: Yehuda Ari BUCHALTER, Paul M. MASON, Joseph M. ZAWADZKI, Roland G. COZZOLINO, Leo T. CRAIG
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Patent number: 11308526Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: May 3, 2021Date of Patent: April 19, 2022Assignee: MEDIAMATH, INC.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Publication number: 20210357989Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: ApplicationFiled: May 3, 2021Publication date: November 18, 2021Inventors: Yehuda Ari BUCHALTER, Paul M. MASON, Joseph M. ZAWADZKI, Roland G. COZZOLINO, Leo T. CRAIG
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Patent number: 11080763Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: January 27, 2020Date of Patent: August 3, 2021Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Publication number: 20200279302Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: ApplicationFiled: January 27, 2020Publication date: September 3, 2020Inventors: Yehuda Ari BUCHALTER, Paul M. MASON, Joseph M. ZAWADZKI, Roland G. COZZOLINO, Leo T. CRAIG
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Patent number: 10636060Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: April 16, 2019Date of Patent: April 28, 2020Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Publication number: 20190340655Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: ApplicationFiled: April 16, 2019Publication date: November 7, 2019Inventors: Yehuda Ari BUCHALTER, Paul M. MASON, Joseph M. ZAWADZKI, Roland G. COZZOLINO, Leo T. CRAIG
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Patent number: 10332156Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: September 14, 2015Date of Patent: June 25, 2019Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Publication number: 20160071168Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: ApplicationFiled: September 14, 2015Publication date: March 10, 2016Inventors: Yehuda Ari BUCHALTER, Paul M. MASON, Joseph M. ZAWADZKI, Roland G. COZZOLINO, Leo T. CRAIG
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Patent number: 9135655Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: GrantFiled: March 30, 2011Date of Patent: September 15, 2015Assignee: MediaMath, Inc.Inventors: Yehuda Ari Buchalter, Paul M. Mason, Joseph M. Zawadzki, Roland G. Cozzolino, Leo T. Craig
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Publication number: 20110246298Abstract: The present solution is directed to methods and systems for maintaining anonymity of segment data from a third party provider while performing segment targeting via a demand side platform (DSP). The DSP receives one or more segment identifiers for segment data from a data supplier. The DSP may provide a pixel for segmented targeting of an impression opportunity for an advertisement exchange. The DSP may receive from the data supplier, a tracking agent to associate data collected via the demand side platform with the segment identifier. A bidder of the DSP provides a placement of an advertisement matched to an impression opportunity, the placement including the tracking agent and the pixel. The DSP may receive segment data from the data supplier based on execution of the tracking agent, the segment data corresponding to the segment identifier for the placement.Type: ApplicationFiled: March 30, 2011Publication date: October 6, 2011Inventors: Gregory D. Williams, Leo T. Craig, Joseph M. Zawadzki, Paul M. Mason, Roland G. Cozzolino
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Publication number: 20110246297Abstract: The present disclosure is directed to methods for identifying a user by a demand side platform (DSP) across advertiser exchanges. The method includes establishing, by a DSP, a cookie mapping for a user. The cookie mapping includes a mapping of user identifiers for the user from advertisement exchanges to a user identifier assigned by the DSP for the user. The DSP stores to the cookie mapping a first mapping to the user identifier of the DSP, comprising a first user id received by a bidder from a first exchange and a first exchange id for the first exchange. A bidder inserts a pixel into a bid for an impression opportunity to a second exchange. The pixel includes a key to the cookie mapping and a second user id for the user and a second exchange id. The second user id is received by the bidder from a second exchange.Type: ApplicationFiled: March 30, 2011Publication date: October 6, 2011Inventors: Yehuda Ari Buchalter, Paul M. Mason, Leo T. Craig, Joseph M. Zawadzki, Roland G. Cozzolino
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Publication number: 20110246267Abstract: The present invention is directed towards methods and systems for attribution of a conversion to an impression via a demand side service executing on one or more servers. The demand side service may match conversion events that occurred within a period of time of advertisements to impressions corresponding to the advertisements. The demand side service may identify a plurality of event records for the conversion events matched to the impressions. The demand side service may match an event of an event record from the plurality of event records corresponding to an advertiser and a user, to a plurality of impressions matched by the demand side service for the advertiser and the user. The demand side service may select an impression from the plurality of impressions with a time stamp less than a time stamp of a conversion event of the event record. The demand side service may further store an attribution of the selected impression with the conversion event of the event record.Type: ApplicationFiled: March 30, 2011Publication date: October 6, 2011Inventors: Gregory D. Williams, Paul M. Mason, Yehuda Ari Buchalter, Leo T. Craig, Roland C. Cozzolino