Patents by Inventor Paul Mazak

Paul Mazak has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • PATHING AND ATTRIBUTION IN MARKETING ANALYTICS
    Publication number: 20200175530
    Abstract: There are disclosed marketing analytics apparatus and processes. There is a data store of interactions between a plurality of customers and one or more vendors over a plurality of channels. Pathing and attribution of these interactions may be obtained as marketing analytics. Pathing may be obtained in part with a match programming statement which identifies all of the paths in the data store matching criteria specified in the match programming statement. Pathing may be obtained in part with a split programming statement which splits all of the journeys in the data store into paths. After pathing, an attribution pathing statement may be used to attribute conversions to other events.
    Type: Application
    Filed: February 11, 2020
    Publication date: June 4, 2020
    Inventors: Paul Mazak, Kevin Gipe
  • Pathing and attribution in marketing analytics
    Patent number: 10672016
    Abstract: There are disclosed marketing analytics apparatus and processes. There is a data store of interactions between a plurality of customers and one or more vendors over a plurality of channels. Pathing and attribution of these interactions may be obtained as marketing analytics. Pathing may be obtained in part with a match programming statement which identifies all of the paths in the data store matching criteria specified in the match programming statement. Pathing may be obtained in part with a split programming statement which splits all of the journeys in the data store into paths. After pathing, an attribution pathing statement may be used to attribute conversions to other events.
    Type: Grant
    Filed: February 11, 2020
    Date of Patent: June 2, 2020
    Assignee: Impact Radius, Inc.
    Inventors: Paul Mazak, Kevin Gipe
  • Pathing and attribution in marketing analytics
    Patent number: 10558985
    Abstract: There are disclosed marketing analytics apparatus and processes. There is a data store of interactions between a plurality of customers and one or more vendors over a plurality of channels. Pathing and attribution of these interactions may be obtained as marketing analytics. Pathing may be obtained in part with a match programming statement which identifies all of the paths in the data store matching criteria specified in the match programming statement. Pathing may be obtained in part with a split programming statement which splits all of the journeys in the data store into paths. After pathing, an attribution pathing statement may be used to attribute conversions to other events.
    Type: Grant
    Filed: November 23, 2016
    Date of Patent: February 11, 2020
    Assignee: Impact Radius, Inc.
    Inventors: Paul Mazak, Kevin Gipe
  • PATHING AND ATTRIBUTION IN MARKETING ANALYTICS
    Publication number: 20180144350
    Abstract: There are disclosed marketing analytics apparatus and processes. There is a data store of interactions between a plurality of customers and one or more vendors over a plurality of channels. Pathing and attribution of these interactions may be obtained as marketing analytics. Pathing may be obtained in part with a match programming statement which identifies all of the paths in the data store matching criteria specified in the match programming statement. Pathing may be obtained in part with a split programming statement which splits all of the journeys in the data store into paths. After pathing, an attribution pathing statement may be used to attribute conversions to other events.
    Type: Application
    Filed: November 23, 2016
    Publication date: May 24, 2018
    Inventors: Paul Mazak, Kevin Gipe