Abstract: Systems, methods, and computer-readable storage media for permission control in a social media platform. An exemplary system receives a social media profile of a user, encrypts/anonymizes the profile using asymmetrical encryption, then asks the user for permission before sharing any aspect of the user's profile with other entities. As the user engages with social media content on the social media platform, options are provided to the user which grant the user the opportunity to share specific portions of their profile with other entities, which sharing is done using a private key exclusive to the user.