Abstract: The technology described herein provides a point of decision display system and method that delivers an interactive advertisement to a consumer when the consumer is in the process of making a decision. The system includes: a display system controller, a video display device to display an interactive advertisement to a consumer when the consumer is in a process of making a decision, an audio output device to provide audio for the interactive advertisement to the consumer, a sensor processing unit to trigger the display system controller to display the interactive advertisement to the consumer, a presence sensor to sense the consumer in the process of making the decision, and a content delivery server to provide content through the display system controller and video display device to the consumer.