Abstract: A display carton, a corrugated fiberboard unitary blank for forming same, and a method for displaying product using the display carton are presented. The display carton generally includes a rectangular bottom, triangular shaped columns connected to and extending upwardly from the tray bottom. The display carton further includes a tray lip connected to the tray bottom at the peripheral edges of the tray bottom and extending upwardly from the tray bottom. The display carton may include triangular shaped gussets between the upper edge of the tray lip and the columns. The display carton provides four substantially open upright walls whereby a method of displaying product to a consumer is provided. The product contained in the display carton and the product main labels are viewable and accessible regardless of the upright wall orientation of the display carton relative to a consumer. The display carton may be assembled by folding a unitary blank fabricated from a sheet of corrugated fiberboard.