Abstract: A method of providing an enhanced user basket is disclosed. In some implementations, the user basket is a universal basket that may include items from one or more retailers. The user basket may be implemented on a variety of user devices such as a mobile phone, tablet computer, laptop, desktop, or the like. The user basket may be shared from a user to one or more other users. The method includes intercepting a user request for an internet destination provided to a user device; adding a first item displayed at the internet destination to a user basket; determining a first attribute of the first item; determining a second item having a second attribute related to the first attribute; and providing the second item to the user.