Abstract: A method and integrated golf club apparatus for directly measuring physical parameters of the golf club head motional acceleration swing forces, golf club head face, golf ball impact forces, and subsequent calculations of other metrics useful to a golfer's understanding of the effectiveness of his or her golf swing and impact result in totality. The physical parameters that are directly measured include three dimensional motion force vectors of club head prior to, during and after impact and full impact pressure force profiles across the golf clubface with respect to time. The sensors are connected to electronics which condition, record and store the time varying sensors information electronically, then process and translate the information into one of several forms for delivery to a human interface function.