Abstract: There is provided architectural molding apparatus including a supporting frame assembly and a paper roll assembly which delivers a continuous paper web via tension and drive rollers to an adhesive applicator where hot melt pressure sensitive adhesive is deposited on the web. The glue coated paper web passes over roller to a profiled polystyrene core at a set-up roller assembly. The core is delivered by a core feed assembly which is adapted to receive lengths of the core in abutting relation. The set-up roller assembly receives the core and urges the paper web glue side first into the core to form the molding assembly which passes to a laminating roller assembly adapted to urge the glue covered web into intimate contact with the profile face of the core. The molding assembly then passes to a series of rollers adapted to progressively fold and roll the web to completely wrap the core.