Abstract: A report link with security permissions is provided that generates a report personalized to a user's security permissions on-demand. A report service providing the functionality of a business intelligence system can create a uniform resource locator (URL) for a report. The URL may be generated to reference an application server, a report name, and a report identifier. An output file type can be passed through the URL to indicate how the report is to be viewed. A same report link may be distributed to users having different security permissions, while being used to render different viewable reports according to each user's permissions. When a client requests a report located at the URL, the report service performs a check of the roles/permissions of the user and arranges the report view for the user by combining sections of the report snapshot according to the roles/permissions of the client.