Abstract: User behavior relative to particular web pages is reported on. The user behavior is represented by historical raw transaction data for the users with respect to the web pages. A collection of the historical raw transaction data is processed, including aggregating the historical raw transaction data and storing the aggregated historical raw transaction data. A report query is received and the aggregated historical raw transaction data is processed based on the report query. A report is caused to be generated based on the result of processing the aggregated historical raw transaction data.

Abstract: User behavior relative to particular web pages is reported on. The user behavior is represented by historical raw transaction data for the users with respect to the web pages. A collection of the historical raw transaction data is processed, including aggregating the historical raw transaction data and storing the aggregated historical raw transaction data. A report query is received and the aggregated historical raw transaction data is processed based on the report query. A report is caused to be generated based on the result of processing the aggregated historical raw transaction data.

Abstract: A method determines a usability measure for a web page. A representation of the web page is processed in view of a usability model. The usability indication is determined based on the processing step. The representation of the web page may include an indication of at least one of structural and visual elements. For example, the indication of structural elements may include a document object model of the web page. The usability model may be a statistical model, such as a linear regression model, that provides an estimate of a statistical relationship between the usability measure and a plurality of characteristics discernible from the representation of the web page.