Abstract: Systems and methods for selecting, executing and optimizing marketing activities involving marketing content for defined marketing tasks contributed by a plurality of marketing content developers. The system receives multiple versions of the defined marketing task from the plurality of content developers, ranks the content developers in accordance with past performance ratings for similar marketing tasks, allocates shares of the total volume of the marketing activity in accordance with the rankings, executes the marketing activity using the multiple versions of the defined marketing task on a collection of potential customers, scores the performance of each version of the defined marketing task, calculates and stores updated past performance ratings for each content developer based on the scores, and then repeats the process for a series of consecutive execution periods. The system uses multivariate testing to score and optimize the execution of the marketing activity.

Abstract: The present invention provides systems and processes for determining optimal marketing plans and optimal pricing for senior residents of a senior living community based on the historical costs of successfully marketing to certain segments of the population of seniors in a target area, the costs associated with providing certain types of senior care, as well as the senior living community's desired or required profit margin. Various aspects of the invention may be implemented on an online platform, a public or corporate network, a private network server, a personal computer system or mobile device, such as a smart phone or tablet computer.

Abstract: A system and method for generating and scoring leads for senior living communities, which collects and processes event and attribute data for seniors, senior living communities and staffers, and presents filtered and scored lists of potential senior residents and potential job applicants to senior living community operators. The matching, filtering and scoring of leads is based on early indicators of imminent senior care need, the communities' demographic and event qualifiers for candidates, the demographic traits of the current populations of the senior living communities, and weights assigned to the demographic qualifiers, event qualifiers and demographic traits by the senior living communities or system operator. Embodiments of the present invention can also be used by senior care seekers and job seekers to identify and score compatible senior care living communities based on demographic qualifiers, event qualifiers and weights provided by the senior care seekers, the job seeker, or system operator.