Abstract: An approach is provided for linking one or more virtual gift cards to the wallet database associated with the unique identifier of at least one mobile device. The approach involves receiving a request for registering a virtual gift card to a mobile device, wherein the request specifies a unique identifier associated with the mobile device. The approach also involves determining a card identifier associated with the virtual gift card. The approach further involves generating a card token for the virtual gift card based on the card identifier. The approach also involves storing the card token in a wallet database, wherein the wallet database is associated with the unique identifier of the mobile device, and wherein the wallet database is accessed from an application of the mobile device.