Abstract: A server implements a caregiving social network dedicated to coordinating care between caregivers and care recipients. Profile information is recorded to assist in coordinating care, as well as targeting advertising and information material that is highly relevant to an individual user and his or her community. Users of the caregiving social network include seniors, disabled people, children, parents, volunteers, medical professionals, neighbors, military families, and pets. Users can maintain both a caregiver account to assist others, and a care recipient account for receiving assistance.