Abstract: A flexible material apparatus for carrying an article retained by an article receiving means, comprising a carrying member adapted for attachment to the article receiving means and having a hollow tube of flexible airtight material being partially pneumatically inflated to provide a pliant carrying member. One embodiment includes the article receiving means comprising a receptacle, such as a bag, having hermetically sealed and pneumatically inflatable bottom and end panels. The carrying member includes a flexible material handle attached to the end panels having fluid communication with the panels so that partial pneumatic inflation of the handle and panels is permitted, whereby carrying an article in the bag causes air to be displaced from one or more of the panels to cause the handle to become turgid. In another embodiment, a pair of handles is attached to the side panels, which are also hermetically sealed to provide fluid communication between each panel and handle.