Abstract: The present invention relates to hair colouring kits and methods of use thereof which comprise an oxidative component, a colouring component, a conditioner component and a colour refresher component. The kits and methods of use thereof allow for the delivery of the required initial colour and shine to the hair but which further enable the maintenance of the colour over a longer time period without the need for an additional oxidative colouring event.

Abstract: A method of merchandising a hair color refresher product to a consumer having oxidatively colored hair of an initial color and/or an initial shine imparted by a previous oxidative hair coloring treatment comprises the steps of: (a) providing the hair color refresher product in kit form at a purchase location at which oxidative hair coloring products in kit form also are provided; (b) communicating to the consumer that the hair color refresher product is used on the hair, at a time after the previous oxidative hair coloring treatment but before a subsequent oxidative hair coloring treatment, to refresh the initial color of the hair of the consumer; and, optionally, (c) providing one or more indicia to facilitate selection by the consumer of a suitable shade of the hair color refresher product.