Abstract: The invention discloses a scheme for the effective evaluation of online brokers of Over-The-Counter (OTC) traded financial assets. The techniques disclosed evaluate online brokers on the basis of a broker-score that is derived from a pricing-score and an execution-score correspondent to each online broker. Pricing-score and execution-score are further derived from pricing data and execution data collected from trading stations/platforms supported by the online brokers. Such data collection is performed with the aid of custom Expert Advisor (EA) modules developed and installed specifically for a given trading platform, e.g. MetaTrader4 (MT4). Evaluation results are generalized across all traders as well as customized according to the trading patterns of an individual trader. The results are presented to the traders as a ranked list of brokers recommended by the evaluation scheme.