Patents by Inventor Paxton Song

Paxton Song has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20150181288
    Abstract: Disclosed herein are systems and methods for video advertising, sales and marketing including techniques for creating images and video, editing those images and videos, characterizing those images and videos and providing those images and videos to multiple users using social networks. Also include are methods for product placement and advertising associated with those videos including method for analyzing user interactions with the images and videos and optimizing ad placement in response to the user interactions.
    Type: Application
    Filed: December 12, 2014
    Publication date: June 25, 2015
    Applicant: IGNITE VIDEO, INC.
    Inventors: Paxton Song, Ashanta S. Yapa, Chang Zheng Li
  • Publication number: 20110125577
    Abstract: In a method and system for delivering and monitoring web-based ads, a request is received for an advertisement to be displayed in a webpage. An advertisement is generated based on tracking data and user profile data. The tracking data identifies a consumer computer system accessing the webpage. At least one engagement event between the consumer computer system and the advertisement is recorded. An amount owed by an advertiser associated with the advertisement for the at least one engagement event is calculated using a dynamic pricing model. The amount owed is based on a type of the at least one engagement event.
    Type: Application
    Filed: November 19, 2010
    Publication date: May 26, 2011
    Inventors: Paxton Song, Arnaud Tellier
  • Publication number: 20110125576
    Abstract: In a method and system for serving dynamic advertisements, tracking data identifying a consumer computer system is placed on the consumer computer system. A user interaction with a first webpage viewed using the consumer computer system is recorded. A request for an advertisement to be displayed with a second webpage viewed using the consumer computer system is received. The request includes the tracking data. An advertisement containing content including at least a product, a service, or a brand is created. The content of the advertisement is selected for the consumer computer system identified by the tracking data. The content is selected based on the recorded user interaction.
    Type: Application
    Filed: November 19, 2010
    Publication date: May 26, 2011
    Applicant: Veruta, Inc.
    Inventors: Paxton Song, Arnaud Tellier