Abstract: Methods and systems for segmenting traffic based on geography include assigning coordinate location data received with respect to members of a plurality of computing devices to analytics data associated with a plurality of requests for content received from respective ones of the plurality of computing devices. A geographical location of interest is defined. The defining the geographical location of interest includes designating a plurality of points defining boundaries of the geographical location of interest. Respective ones of a plurality of traffic segments are assigned to the plurality of requests for content based in part upon a comparison of the geographical location of interest to coordinate location data assigned to respective ones of the plurality of requests for content. Network traffic metrics are generated for ones of the plurality of traffic segments. The request traffic metrics describe request behavior associated with particular segments of the plurality of traffic segments.

Abstract: Methods and systems for segmenting traffic based on geography include assigning coordinate location data received with respect to members of a plurality of computing devices to analytics data associated with a plurality of requests for content received from respective ones of the plurality of computing devices. A geographical location of interest is defined. The defining the geographical location of interest includes designating a plurality of points defining boundaries of the geographical location of interest. Respective ones of a plurality of traffic segments are assigned to the plurality of requests for content based in part upon a comparison of the geographical location of interest to coordinate location data assigned to respective ones of the plurality of requests for content. Network traffic metrics are generated for ones of the plurality of traffic segments. The request traffic metrics describe request behavior associated with particular segments of the plurality of traffic segments.

Abstract: Methods and systems for segmenting traffic based on geography include assigning coordinate location data received with respect to members of a plurality of computing devices to analytics data associated with a plurality of requests for content received from respective ones of the plurality of computing devices. A geographical location of interest is defined. The defining the geographical location of interest includes designating a plurality of points defining boundaries of the geographical location of interest. Respective ones of a plurality of traffic segments are assigned to the plurality of requests for content based in part upon a comparison of the geographical location of interest to coordinate location data assigned to respective ones of the plurality of requests for content. Network traffic metrics are generated for ones of the plurality of traffic segments. The request traffic metrics describe request behavior associated with particular segments of the plurality of traffic segments.

Abstract: Methods and systems for segmenting traffic based on geography include assigning coordinate location data received with respect to members of a plurality of computing devices to analytics data associated with a plurality of requests for content received from respective ones of the plurality of computing devices. A geographical location of interest is defined. The defining the geographical location of interest includes designating a plurality of points defining boundaries of the geographical location of interest. Respective ones of a plurality of traffic segments are assigned to the plurality of requests for content based in part upon a comparison of the geographical location of interest to coordinate location data assigned to respective ones of the plurality of requests for content. Network traffic metrics are generated for ones of the plurality of traffic segments. The request traffic metrics describe request behavior associated with particular segments of the plurality of traffic segments.

Abstract: For a plurality of subscribers of network content, a first value per subscriber of may be determined. The determination may be based on conversion data associated with a first advertisement. The first value per subscriber may be compared with a value associated with a second advertisement. The effectiveness of the second advertisement may be evaluated based on the comparison.

Abstract: Provided is a method for providing content. The method includes receiving, from a client computer system, a request for content to be provided to a user, determining a geographic location of the user, obtaining weather information corresponding to the geographic location of the user, identifying content to be provide in response to the request based at least in part on the weather information corresponding to the geographic location of the user, and providing, to the client computer system, the identified content.

Abstract: Provided is a method for providing content. The method includes receiving, from a client computer system, a request for content to be provided to a user, determining a geographic location of the user, obtaining weather information corresponding to the geographic location of the user, identifying content to be provide in response to the request based at least in part on the weather information corresponding to the geographic location of the user, and providing, to the client computer system, the identified content.