Abstract: A system and method for evaluating and comparing businesses and, more specifically, to an Internet-based benchmarking or management tool or platform that provides one or more metrics by which a business owner may anonymously track, evaluate and compare the relative condition of its business with other similarly situated businesses of the same or related type whereby the one or more metrics are based upon the business' quantifiable data (e.g., profits, movement of inventory, etc) that is indicative of the business' operations such that a business owner may implement improvements to the business' operations in response to the information provided.