Abstract: Apparatus for applying insulating sleeves to electrical terminals, comprises a frame having a horizontal surface on which is a terminal locator for locating in front of a sleeve applicator ram, a terminal on a lead transported horizontally by a conveyor. A lead capturing and terminal positioning member is moved towards the terminal locator to position the terminal therein and the applicator ram is advanced to apply a sleeve to the terminal. When the sleeve has been applied to the terminal by means of the ram and the ram has been retracted, an ejector throws the terminal with the sleeve thereon, vertically out of the terminal locator, and a sleeve feed ram feeds a further sleeve between the applicator ram and the terminal locator. The above operations take place during a dwell period of the conveyor.