Abstract: Disclosed in embodiments of the present application is a method for displaying information in an application. A provider creates flowable information to be displayed by means of a data standard provided by a sharing platform, and provides same to the sharing platform. When one party (a display party) is to present information of another party (a provider party), the display party sends a display request to the sharing platform, the display request comprising an identifier of information to be displayed. Upon receiving the display request, the sharing platform acquires the information to be displayed according to the identifier in the display request, so that the display party can display the information to be displayed.