Abstract: A system, apparatus and method for enhancing the relevance of information that is provided to users of communication devices. Content notifications relating to various categories/subcategories are pushed to a communication device by way of a notification service. Content usage information is received from the communication device. A modification of the set of topics targeted for transmission to the communication device occurs, where the modification is based on the content usage information of the communication device. The content notifications related to the modified topics are then pushed to the communication device via the notification service.