Abstract: The present invention discloses a greeting card holder having a base and a top joined by support. Around the support there are placed plural rods which are received by the base at one end and the top at the other. The greeting cards are placed initially in between any two of the rods with the end of the greeting card being deflected by the support to come back such that the spine of the card resides along one of the rods. Rods are sufficiently flexible so that they may be temporarily bent to allow placement of the cards yet sufficiently rigid so that the cards have consistent spacing thereby preventing bunching of the cards along their respective spines.