Abstract: A web-like fibrous material consisting of fibres standing on end is produced from a starting material consisting of a web-like fibrous material, in which the fibres are oriented substantially transversely or longitudinally of the web. The starting material is cut into strips which in well-known manner are arranged side by side with the fibres standing on end. It is the object of the invention to eliminate the spaces or interfaces between these strips in a more efficient manner than has hitherto been possible. To this end, the side-by-side pattern of strips is deposited on a moving intermediary supporting surface, on which they are retained by an attractive force directed towards said surface and are at the same time subjected to a spreading action transversly of the strips, whereafter the fibres are deposited at a second depositing position on a moving product receiving surface while at the same time interrupting the attractive force acting on the fibres being deposited.