Abstract: Apparatus and methods for providing solutions to the problem of preserving original creative intent for video playback on a target display are presented herein. According to one aspect, a video bitstream includes metadata with a flag indicative of creative intent for a target display. This metadata may include numerous fields that denote characteristics such as content type, content sub-type, intended white point, whether or not to use the video in Reference Mode, intended sharpness, intended noise reduction, intended MPEG noise reduction, intended Frame Rate Conversion, intended Average Picture Level, and intended color. This metadata is designed to make it effortless for the content creators to tag their content. The metadata can be added to the video content at multiple points, the status of the flag is set to TRUE or FALSE to indicate whether the metadata was added by the content creator or a third party.