Abstract: A system and method for searching records. One embodiment includes a method for searching comprising: receiving a search a term comprising a product term and a geography limitation; identifying a normalized term corresponding to the product term; identify a first set of records corresponding to the normalized term; sorting the first set of records according to the geography limitation; returning at least some of the first set of records according to the sort; identifying navigation links corresponding to the normalized term; identifying a second set of records corresponding to at least one of the navigation links; and returning at least some of the second set of records.

Abstract: According to one embodiment, a platform is disclosed. The platform includes one or more service modules to generate marketing content for directory listings, an application programming interface (API) communicatively coupled to interface with the one or more service modules, and a database to store data associated with the marketing content.