Abstract: Various embodiments of systems, methods, computer programs, services, software components, etc. are provided. One embodiment comprises an enterprise platform for providing banking solutions to financial service providers. Logic embodied in a computer readable medium, the logic implemented on an enterprise platform in a financial service environment, the logic comprising: a module configured to execute a marketing campaign for a product across multiple channels of an enterprise platform; a module configured to send an offer for the marketed product over a channel of the enterprise platform; a module configured to associate the offer with a person; and a module configured to track the offer.