Abstract: A system for providing a wagering game to a user via a computing device is described herein. The system includes a database including information associated with a live sporting event and a controller coupled in communication with the database and the computing device. The controller is configured to display at least one wagering opportunity on the computing device. The at least one wagering opportunity being indicative of an event outcome occurring in the live sporting event in the future within a particular event time period of the live sporting event. The controller receives a wager request to place a wager from a participating user. The wager being associated with at least one selected event outcome and event time period in which the selected event outcome will occur and responsively generates the wager.

Abstract: A label for a container which is at least partially translucent, an image bearing portion located on part of the label with the image bearing portion including an image which is in a visually incoherent form, and a viewing member located on another part of the label for rendering the image in a visually coherent form when the image is viewed through the viewing member. The image or message provided on said image bearing portion can be optically encoded so as not to be intelligible except when viewed through the viewing member, such as a decoding window. Encoding/decoding techniques which can be utilized include, but are not limited to, lenticular indicia and hologram indicia, both of which are decoded by using techniques "matched" to the encoding technique. The label may be integrally formed on, for example, a box-type container.