Abstract: Methods, system, and computer program products for implementing a communication service are presented. The communication service provides customized communications on behalf of subscribers to the communication service. A method includes defining an event, the occurrence of which forms a first portion of a condition for executing a communication. The method also includes providing a destination for delivery of the communication. The method further includes configuring elements of the communication, which include content and a transmission date. The transmission date forms a second portion of the condition for executing the communication. The method further includes monitoring sources of information for the event and, upon determining the condition has been met, generating the communication using the configured elements and sending, on the transmission date, the communication to the destination.