Abstract: The technology described herein includes an automated, customer-based retail display system with mobile device interactivity and a printed plastic display. In some embodiments, a system is described including an electronic shelf display strip that extends along the front edge of existing store shelves. The electronic shelf display strip can be printed on a plastic backplane and designed to fit in standard store shelf pricing areas. The printed electronic display on plastic is low cost and protected from damage as opposed to glass based screens used in prior art electronic shelf labels.

Abstract: The technology described herein includes an automated, customer-based retail display system with mobile device interactivity and a printed plastic display. In some embodiments, a system is described including an electronic shelf display strip that extends along the front edge of existing store shelves. The electronic shelf display strip can be printed on a plastic backplane and designed to fit in standard store shelf pricing areas. The printed electronic display on plastic is low cost and protected from damage as opposed to glass based screens used in prior art electronic shelf labels.

Abstract: The technology described herein includes an automated, customer-based retail display system with mobile device interactivity and a printed plastic display. In some embodiments, a system is described including an electronic shelf display strip that extends along the front edge of existing store shelves. The electronic shelf display strip can be printed on a plastic backplane and designed to fit in standard store shelf pricing areas. The printed electronic display on plastic is low cost and protected from damage as opposed to glass based screens used in prior art electronic shelf labels.