Abstract: A literature holder is formed of an elongated sheet having spaced first and second transverse score lines. The sheet is bent along the first score line to form a front panel and a back panel, which extends in a first direction from the front panel, and bent along the second score line to form a bottom panel, which extends in a second direction from the front panel. A substantially U-shaped flap is formed in the front panel such that the two ends of the U contact the first score line. A tab extents from the bottom panel. A layer of adhesive is provided on the tab so that when the adhesive layer is contacted with the back panel to secure the tab to the back panel, the sheet can be formed into a triangular shape in which the holder is in a use configuration. Then the U-shaped flap can be bent out of the plane of the front panel and back towards the rear panel to accommodate goods, such as pamphlets, in the holder for display and dispensing. The holder can also be folded flat for storage or shipment.