Abstract: The technology relates to systems and methods for generating a graphical user interface that can visually depict a relationship between a variety of parent orders and their associated child orders. The technology parses a plurality of order data and stores the parsed in a database. When generating the user interface, the system can display the plurality of individual orders in the user interface while showing the associated “parent” orders for each order. The user interface can be modified by selecting at least one or more parent orders in which the associated child orders will be highlighted.

Abstract: A method of inducing customers to increase the business they transact with a business establishment is disclosed and claimed. The method comprises the step of offering a reward to customers of the business establishment for making at least a predefined plurality of purchases from the business establishment within a predetermined time period. An Internet web site can be created for the business establishment, and customers can be induced to make purchases through the web site. A web site computer can record the identity of the customers who make purchases through the web site, and can record the date and time each purchase is made, and the value of each such purchase. A reward can be offered to identified customers for making at least a predefined plurality of purchases from the business establishment within a predetermined time period. If desired, the reward can be related to the value of those purchases.