Abstract: An interactive television system with programming-related links is provided. The system may include user television equipment on which interactive program guide and non-program-guide applications may be implemented. Information that is displayed in a display screen for a non-program-guide application may be related to programming. A display screen or overlay for programming that is related to the information may be displayed when a user selects the displayed information. The display or overlay for the programming may include advertisements, video, graphics, options, or programming descriptions. The display screen or overlay may have been displayed by the program guide application.

Abstract: An interactive television program guide is provided in which targeted advertisements may be displayed on program guide screens and actions may be taken in the program guide based on which program guide function buttons and non-programming options are selected by the user. Advertisements may contain text, graphics, and video. Advertisements may also be selectable.

Abstract: An interactive wagering system is provided in which users may download electronic racing forms to electronic books. The content of the racing form may be directed toward horse racing. The racing form may be interactive. When a user selects an item from a racing form displayed on the electronic book, the user may be presented with additional information or interactive screens that provide racing-related services such as interactive wagering opportunities. The electronic book may be provided with updated racing data. The user may adjust delivery settings for the racing data. News flashes and other real-time reports may be provided to the electronic book. Such reports may be based on the user's preferences and the user's monitored interests. The electronic racing form may include racing data, racing articles, and advertisements.

Abstract: A program guide system is provided in which local advertisements may be distributed to interactive television program guides implemented on the user television equipment associated with a television distribution facility such as a cable system headend. The local advertisements contain information that is directed toward the particular users in a local area. The local advertisements may be displayed when a user selects a related global advertisement. The local advertisements may also be displayed automatically by cycling global advertisements and local advertisements. Advertisements may be blocked based on content or time shifted. Policies regarding advertisement usage may be enforced.