Abstract: A device for attaching or placing on the wrist for the purpose of securely holding one end, the receiving end, of a bracelet while the other bracelet end having a catch or clasp, is fastened to the held end. The device thereby allows the wearer to correctly and securely install the bracelet on his/her own wrist without anyone's aid. The device includes an elastic wrist band and means secured to the band for holding the bracelet end. The bracelet end holding means includes a folded portion having opposing hook and loop matrixes within which the bracelet receiving end is placed before the hook and loop matrixes are pressed together, thereby securing the bracelet receiving end to the folder and to the wrist band.