Abstract: Embodiments generally relate to validating and controlling social posts. In some embodiments, a method includes receiving, at a social network, a post created by a user. The method further includes determining that the post contains negative sentiments. The method further includes determining that the post is about a business that has subscribed to a post tracking service. The method further includes determining asserted information in the post. The method further includes searching known information that is relevant to the asserted information. The method further includes matching the asserted information against the known information. The method further includes validating the post based at least in part on the matching of the asserted information against the known information. The method further includes disabling an ability of users of the social network to distribute the post if the post is not validated.

Abstract: In providing product reviews relevant to a specific user, a server determines that a user is viewing a current product on a website. The website includes a plurality of product reviews for the current product. In response, the server automatically collects criteria specifically for the user, where the criteria describe the current and past website browsing behavior of the user. The server applies weights to one or more of the criteria, where the weights are specific to the user. The server ranks the plurality of product reviews based on the weighted criteria and sends the rankings of the plurality of product reviews to a web server hosting the website. The plurality of product reviews is displayed on the website according to the rankings. The relevancy rankings can vary between users and thus the display of the most relevant product reviews can vary between users.